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Smartphones are becoming saturated. Where are the emerging markets?
sourceSet Micronet
time2018/05/22
- Counterpoint recently announced the market share of global smartphones for each quarter from 2016 to 2018, which will be based on market share and millions.
Counterpoint recently announced the market share of global smartphones for each quarter from 2016 to 2018, which will be based on market share and millions.
First quarter of 2018 analysis
In the first quarter of 2018, global smartphone shipments were 306 million units, an average annual drop of 3%.
Even with such brands as OPPO and Vivo, in the first quarter of 2018, the Chinese smart phone market continued to decline, and both brands also showed a decline, indicating that the Chinese smart phone market is slowing down.
In the first quarter, the global smartphone penetration rate dropped to 76%. The main reason is the slow growth of feature phones such as Nokia HMD and Reliance Jio.
From the above figure, we can see that in the first quarter of 2018, Samsung’s share has rebounded to a certain extent, rising to 22%, ranking first. Apple fell 3%, ranking second. Huawei grew 1% to 11%. OPPO remained at 7%. Vivo dropped to 5%. Xiaomi grew to 8%.
Fourth Quarter 2017 Analysis
In the fourth quarter of 2017, Samsung still dominated the smart phone market, which has a market share of 20% in 2017. However, in the fourth quarter of 2017, Apple surpassed Samsung as the largest smartphone manufacturer.
Apple shipments fell by 1% in the fourth quarter of 2017 to 77.3 million units. But in the same quarter, Apple became the world's largest smartphone brand.
Throughout 2017, Apple was the second-largest smartphone manufacturer with a market share of 14%.
In 2017, Huawei's shipments increased by 10%, mainly due to the strong growth in shipments outside China in the first half of 2017.
OPPO and Vivo are the fourth and fifth-largest smartphone brands in the world, gaining 8% and 6% market share, respectively. For these brands, whether or not they can maintain strong growth in markets other than the Chinese smartphone market will be the main driver of their brand expansion.
In 2017, Xiaomi became the fastest growing mobile brand (56%) due to the outbreak of sales in the Chinese and Indian markets. Despite this, Xiaomi's brand expansion continues. At present, millet has covered more than 60 countries, of which 40 countries, Xiaomi only entered a quarter.
ZTE (including Nubia) and Alcatel are facing a fierce market competition, resulting in a certain degree of decline in their market share.
Although in the mature market, the smart phone market has become saturated, emerging markets such as India, South Africa, Indonesia, Nigeria and Kenya have become the next target of mobile phone manufacturers!
Article Source: 52RD.com