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Global cell phone sales shuffled in the first quarter: Huawei is stable, vivo is not visible, growth is born
sourceHeadlines - Technology News
time2018/06/06
- Recently, market research firm Gartner announced the global smartphone market sales in the first quarter of 2018. The list shows that in the first quarter of this year, the global smartphone sales increased, an increase of 1.3% over the same period of last year, and a total of 384 million smart phones were sold.
Recently, market research firm Gartner announced the global smartphone market sales in the first quarter of 2018. The list shows that in the first quarter of this year, the global smartphone sales increased, an increase of 1.3% over the same period of last year, and a total of 384 million smart phones were sold.
In this list, Samsung is still tyrant and sells more than 78 million smart phones worldwide, but the growth rate is obviously weak, which is 0.3% lower than the same period of last year. Apple is relying on the outstanding performance of iPhone X and iPhone 8, and its market share has increased to 14.1%.
It is worth noting that the ranking of the next Chinese mobile phone manufacturers, Huawei, Xiaomi and OPPO ranked 3-5, sold a total of nearly 100 million smart phones. Among them, Huawei's market accounted for 10.5%, an increase of 18.3%; OPPO because the market is mainly concentrated in the country, the market share is slightly inferior to millet, but also sold 28 million smart phones.
The brightest results came from Xiaomi. Compared with the same period of last year, Xiaomi not only surpassed OPPO and VIVO to become the fourth, but also achieved a 124% growth rate. Judging from the current trend, it is highly probable that Xiaomi will continue his "growth dark horse" status throughout 2018.
This is due to the recent strong performance of Xiaomi in the international market, especially in Asia and Europe. Another piece of information shows that in the first quarter of this year, Xiaomi’s growth in the European market was quite alarming, and it became the second-tier domestic mobile phone brand after Huawei, with a market share of 5.3% and ranking fourth. Although Xiaomi just entered the European market soon, the growth rate does not have a large reference value, but it is enough to illustrate the strong momentum. In addition, millet also made it into the top three positions in Asian markets such as India and Indonesia.
In contrast, in the domestic market, total sales of mobile phones have declined in the first quarter and have fallen below 100 million units, and less than 90 million smart phones have been sold. Among them, Huawei and Xiaomi continued their growth momentum last year, and OPPO and VIVO fell back. From the domestic market, Xiaomi’s market share is temporarily lower than that of OPPO and VIVO, but the growth rate is the fastest in China, and the actual gap is very small.
On the other hand, Gartner did not even have VIVO on the list. According to the domestic market sales data, VIVO should be second only to OPPO, and the global market share should be around 7%. In addition, according to the “2017 Smartphone Report” released by Weibo and the research company Sanofi recently, OPPO and VIVO users have become young people under the age of 25, mainly women, with a large number of small and medium-sized cities. This kind of user portrait is not related to the lack of growth of OV.
In May of this year, Lei Jun said in an internal letter: “The greatest equality is equal to the experience of everyday life: equality for all people, regardless of his/her skin color, religion, place of origin, or education It's as easy to enjoy the good life that technology brings."
In this case, to millet, but also to all domestic mobile phone manufacturers.
Article Source: Headline Number - Technology News
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