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Global smartphone shipments fell to 345 million units in the first quarter
sourceChina Electronics News
time2018/05/11
- According to the latest research report released by Strategy Analytics, global smartphone shipments in the first quarter of 2018 fell 2% year-on-year to 345 million units.
According to the latest research report released by Strategy Analytics, global smartphone shipments in the first quarter of 2018 fell 2% year-on-year to 345 million units. Samsung returned to first place with 23% of the global smartphone market share, while Apple’s share rose slightly to 15%.
Huawei and Xiaomi performed best in the major market players and both achieved a record market share.
Strategy Qiang, Director of Strategy Analytics, said: “Global smartphone shipments have dropped by 2% year-on-year, from 353.8 million in the first quarter of 2017 to 345.4 million in the first quarter of 2018. Due to the longer replacement cycle, operations The reduction in commercial subsidies and the lack of new hardware design innovations have slowed the global smartphone market this year."
The Apple iPhone X is still the world’s best-selling smartphone model, with shipments reaching an astonishing 16 million units during the quarter. Millet Red Rice 5A and Samsung Galaxy S9 Plus have become the best-selling Android smart phone models.
Neil Mawston, executive director of Strategy Analytics, said: "In the first quarter of 2018, Samsung shipped smartphones globally at 78.2 million units, down 2% from the 80.2 million units in the first quarter of 2017. Samsung lost in the fourth quarter of 2017. After losing Apple's title to the championship, Apple returned to first place this quarter. Samsung remained stable in key markets in North America, Western Europe, and South Korea, but the company is facing fierce competitive pressure from rivals such as Xiaomi in China and India. In the first quarter, Apple shipped 52.2 million global shipments, an increase of 3% year-on-year, and a global market share of 15%.
Strategic Analytics Director Woody Oh added: "We expect the Samsung Galaxy S9 Plus to ship 5.3 million units worldwide in the first quarter of 2018, ranking sixth with 2% of global market share."
Woody Oh, research director of Strategy Analytics, said: "In the first quarter of 2018, Huawei held the third highest share of the global market for smartphones by 11%, up from 10% a year ago. Huawei's sales of smartphones were 14% during the quarter. The growth rate of % has grown steadily and healthily."
Zhi Qian, Research Director of Strategy Analytics Smartphone, said: “In the first quarter of 2018, Xiaomi’s smart phone shipments reached a staggering 28.3 million units, leapt to fourth place, and the global market share hit a new high of 8%, compared with 4 years ago. The growth rate of millet in the current quarter has increased by 125% year-on-year, exceeding all major competitors, OPPO slipped to fifth place, and global smartphone market share fell from 8% a year ago to 7% in the current quarter. ."
Director of Strategy Analytics Qian Chen added: "In the first quarter of 2018, Xiaomi Hongmi 5A sold 5.4 million units worldwide, ranking fifth in the world with a market share of 2%. Xiaomi sells a large number of smartphones via online channels, and its major retail partners Including Flipkart and Jingdong.
Transfer from: China Electronics News
